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Lurap – An online brand is born

Ten years ago there might have been two handfuls of fashion sites on the Internet. For decades, men and women have complained about the challenges of finding clothing that fits. They grin and bear it as pants gap in the front or back, and jeans — well, let’s not even go there.

Customized clothing — a step below tailor-made and a distant cousin to couture — can be more expensive and more time consuming than buying off-the-rack. And while the Internet (where most custom retailers are based) helps keep costs down and reduces delivery times by cutting out the middleman, building a successful business means uniting a range of different operations in one place…………


Vidit Sehgal was looking for a better way to serve customers and Lurap is his brainchild. He believes online customized clothing is a fresh concept in Indian apparel industry. He thinks that customized clothing is a better way for users to select and buy the essential component of their wardrobe.

Lurap is an avant-garde website offering the best fit for each personally; offers customized style, design and best fit experience for women. We believe in offering customized clothing without any boundaries!!!

Made to Fit you as ‘Fit matters’

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